Dr. Martin Aubel

Martin works as Data Lead at Synthesis Consulting Group, helping big corporates, unicorns, and start-ups to make data-driven decisions about their products, brands, and markets. His projects range from implementing LLM-based Customer Journey Trackers to open data projects like the NordLayer Global Remote Work Index which garnered global media attention from the World Economic Forum, Forbes and Bloomberg. He also developed the methodology of CompOS, the world's (probably) first AI-powered brand positioning tool, which was created with EU funding. His latest non-profit project - The Digital Culture Index - uses open data to provide novel perspectives into the distinct patterns of Europe's digital content consumption.

Martin has a PhD in Consumer Behavior, has published in academic journals, lectured and supervised undergraduate and graduate students, and has public speaking experience with professional and academic audiences. 

He is also the co-founder of Sauna Radio, featuring Hot Topics (podcasts) and Sweaty Music (DJ sets) straight from the office sauna.