The Future of Play: How Gaming Shapes Digital Culture Across Generations

Carolin Wendt, Melvin Frank, Mitsuo Hirakawa, Ann-Kathrin Kuhls

Click here to view the external video (YouTube). More information

Summary
This panel will explore how gaming is shaping modern digital culture, influencing film, music, and corporate strategies, and connecting communities across multiple platforms.
Content Creators
Cyberculture
Media & Public Spheres
–
Panel
English
ON SCREEN
Conference

Gaming has evolved far beyond entertainment, becoming a cultural and technological powerhouse that influences how people connect, consume content, and interact across generations. From Generation X’s early days of arcade and console gaming to Generation Z’s digital-native social gaming experiences, the industry continues to redefine engagement in the digital space. Experts from gaming, technology, music, and content creation will share insights on how brands, creators, and platforms engage audiences across generations—and what the future holds for interactive media.

This session is part of the program special ON SCREEN and was curated by Games Ground.

A picture of Carolin, long-hair brunette, smiling.
Carolin
Wendt
Lead Community International
CD PROJEKT RED
A picture of Melvin Frank, smiling, with short hair and a short beard, wearing a long sleeve black shirt.
Melvin
Frank
Product Lead Publishing
INSTINCT3 GmbH
A picture of Mitsuo, smiling, short hair and a black shirt. In the background the Twitch logo in neon style.
Mitsuo
Hirakawa
Director of Business Development - Gaming Partnership
Twitch
A picture of Ann-Kathrin, with glasses and half hair blonde half hair black, smiling.
Ann-Kathrin
Kuhls
Team Lead Video Editorial
YouTube Channel GameStar/GamePro